A redesign of one of Vendavo’s bread-and-butter enterprise applications. The goals of the Profit Analyzer redesign were to decrease application complexity and redundancy, to expose the power of the application while making it easy to use, and to modernize the interactions and visual design. A high-visibility project, the Vendavo pricing suite is used by hundreds of Fortune 500 companies. The initial design concept and wireframes received praise when revealed during Vendavo’s European Profit Summit.

User research for this project included understanding customers' pain points with the current application, creating personas and user journeys, running cross-functional design sprints, and iterative testing of the product from low-fidelity paper sketches to high-fidelity prototypes. Decisions were informed by 21 interviews, 28 contextual inquiries, 9 design feedback sessions, 7 design sprint sessions, and 25 usability tests.