Redesign of Vendavo’s bread-and-butter enterprise application. A high-visibility project, the Vendavo pricing suite is used by hundreds of Fortune 500 companies. The initial design concept and wireframes received praise when revealed during Vendavo’s European Profit Summit.
Goals
- Decrease application complexity and redundancy
- Expose the power of the application while making it easy to use
- Modernize the interactions and visual design
User Research
- Understanding customers' pain points with the current application
- Creating personas and user journeys
- Iterative testing of the product from low-fidelity paper sketches to high-fidelity prototypes
Decisions were informed by 21 interviews, 28 contextual inquiries, 9 design feedback sessions, 7 design sprint sessions, and 25 usability tests.
Personas | Storyboards | Concepts | Mockups | Prototype | Case Study
Personas
Storyboards
Concepts
PDF Format
Mockups
- KPI Dashboard - User taps on hamburger menu to go to:
- Price Explorer - User can filter down results or taps:
- Recent Analysis Dropdown - Recent and pre-canned analysis packs shown; User searches and this area swaps for:
- Search Results Dropdown - User can search for keywords in analyses; User taps View All to view:
- All analyses
